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The History of Fontana Milano 1915


Quality will live forever - a house of beauty and excellence - dedicated to the real added value of The Made in Italy trademark.

Michele and Paolo Massa are the third generation owners of an old Milanese company that successfully navigated through the last century whilst continuing to grow, and now in this period of deep global crisis the company continues to invest in its human capital by valuing the fine and precious craftsmanship that has always represented the real added value of the Made in Italy trademark.

Turning difficulty into opportunity as is typical of the family, Fontana has adapted to the economic crisis in Italy and the world and is anticipating the long-awaited recovery with a new line of products that will certainly serve as a solid foundation for future growth in an increasingly global market where only the creativity and artisanship of master craftsmen can overcome the global challenges facing all Italian companies involved in fashion.

During the darkest moments of the economic crisis, Michele and Paolo Massa have been able to guarantee Full employment by instilling in what they refer to as their “extended family” the spirit of belonging which helps sustain them through hard times and overcome the most difficult challenges in the knowledge that no-one will be left behind. Over 250 workers and craftsmen employed directly by the company, and almost triple that number if you count the suppliers, have shared these difficult times confident that they will find a way to overcome them. The pride that you can see in the eyes of these two young entrepreneurs is crystallized by the growing number of people employed by their company at a time when just keeping jobs is already considered a huge achievement.

Approximately 10 years after entering the family business, Michele and Paolo Massa assumed control of the company upon the premature death of their father. They continued to run the firm still keeping the traditional family values but combining them with innovation. In order to maintain the high level of craftsmanship, they decided to open a new manufacturing division in Florence, the original birthplace of the company and cradle of the leather goods industry, integrating the increasing needs of an industrial concern with the artisanship of master craftsmen. Today, the company employs over 300 direct workers and can count itself as one of the few manufacturing firms remaining in the city.

Nowadays Michele and Paolo are ready to diffuse their style, their sign of craftsmanship worldwide. Fontana Milano 1915 is representing their generation signature and their authentic made in Italy proposal.